Current:Home > ScamsTaylor Swift drops Christmas merchandise collection, including for 'Tortured Poets' era-LoTradeCoin
Taylor Swift drops Christmas merchandise collection, including for 'Tortured Poets' era
View Date:2024-12-23 17:11:12
Here's something Swifties know for sure: The holidays mean Taylor Swift is going to drop merchandise a little over a month out from Christmas. And just like clockwork, the "Christmas Must Be Something More" singer picked Nov. 13 — her favorite number is famously 13 — as the Swiftmas merch drop day.
Swift's fan account Taylor Nation sent out a one-hour countdown that morning with the note, "Meet us under the mistletoe in one hour!" and a link to Swift's store. Video of white gifts adorned with silver and red ribbons formed a 7-second montage.
As the clock struck 0:00, the store opened up to a video highlighting the new items including some representing the tortured poet's newest era. Although the presentation was less flashy than last year's "Lover House" animation where fans could take a tour through the various eras, this year the simple navigation allowed fans to filter for exactly what era they wanted.
For "Tortured Poets," there were hoodies ($75), crewneck and cropped sweatshirts ($65-$70), T-shirts ($40-$45) and a black faux leather purse ($75). Two new ornaments of a typewriter and logo ($25) rounded out the options. Limits of four per order were placed on most items.
Swift's snake-riddled era "Reputation" included new sweatshirts ($65-$75), an "Every time you're loving me" oversized tee ($40), a compact mirror ($30) and ornaments ($15-25). Fans excitedly tweeted about the snake design knit on a mockneck cropped sweater.
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Perfect Christmas gift for Swifties:Celebrate Taylor Swift's unprecedented Eras Tour with USA TODAY's enchanting book
Once items were placed in a cart, buyers wanting to check out were put into a queue until they got to a final area to enter credit card information.
Last year, the singer overhauled her store website with a collection of holiday ornaments. For the diehard fans who wanted to buy all 60 from the 10 eras (priced $15-$25 each), it would have cost $1,240. The website crashed within minutes as fans fought for merchandise and clothing.
Swift has three shows this week and three shows next week in Toronto. She will fill the Rogers Centre with tens of thousands of fans for the second to last city on the two-year Eras Tour. The massive, record breaking show will wrap on Dec. 8 in Vancouver, Canada.
Shop Taylor Swift Eras Tour ticketsDon't miss any Taylor Swift news; sign up for the free, weekly newsletter This Swift Beat.
Follow Bryan West, the USA TODAY Network's Taylor Swift reporter, on Instagram, TikTok and X as @BryanWestTV.
We occasionally recommend interesting products and services. If you make a purchase by clicking one of the links, we may earn an affiliate fee. USA TODAY Network newsrooms operate independently, and this doesn’t influence our coverage.
veryGood! (19414)
Related
- Kevin Costner says he hasn't watched John Dutton's fate on 'Yellowstone': 'Swear to God'
- Missing Sub Passenger Stockton Rush's Titanic Connection Will Give You Chills
- Don't Miss This $40 Deal on $91 Worth of MAC Cosmetics Eye Makeup
- Iowa's 6-week abortion ban signed into law, but faces legal challenges
- Tua Tagovailoa playing with confidence as Miami Dolphins hope MNF win can spark run
- The debt ceiling, extraordinary measures, and the X Date. Why it all matters.
- Titanic Director James Cameron Breaks Silence on Submersible Catastrophe
- Q&A: With Climate Change-Fueled Hurricanes and Wildfire on the Horizon, a Trauma Expert Offers Ways to Protect Your Mental Health
- Can I take on 2 separate jobs in the same company? Ask HR
- Want To Get Ready in 3 Minutes? Beauty Gurus Love This $5 Makeup Stick for Cheeks, Eyes, and Lips
Ranking
- Pistons' Tim Hardaway Jr. leaves in wheelchair after banging head on court
- Woman charged with selling fentanyl-laced pills to Robert De Niro's grandson
- Warming Trends: New Rules for California Waste, Declining Koala Bears and Designs Meant to Help the Planet
- RHONJ's Teresa Giudice Addresses Shaky Marriage Rumors Ahead of First Anniversary
- Multi-State Offshore Wind Pact Weakened After Connecticut Sits Out First Selection
- Titanic Director James Cameron Breaks Silence on Submersible Catastrophe
- Gabby Douglas, 3-time Olympic gold medalist, announces gymnastics comeback: Let's do this
- Super Bowl commercials, from Adam Driver(s) to M&M candies; the hits and the misses
Recommendation
-
Insurance magnate pleads guilty as government describes $2B scheme
-
Expansion of I-45 in Downtown Houston Is on Hold, for Now, in a Traffic-Choked, Divided Region
-
The IRS now says most state relief checks last year are not subject to federal taxes
-
Are you caught in the millennial vs. boomer housing competition? Tell us about it
-
Beyoncé's Grammy nominations in country categories aren't the first to blur genre lines
-
Soft Corals Are Dying Around Jeju Island, a Biosphere Reserve That’s Home to a South Korean Navy Base
-
Amazon Prime Day Is Starting Early With This Unreal Deal on the Insignia Fire TV With 5,500+ Rave Reviews
-
Buttigieg calls for stronger railroad safety rules after East Palestine disaster